Strategic planning

In 2001-02, as Rotary International entered its second century of service, it began developing a strategic plan to guide the organization, which also unifies the strategic direction of RI and The Rotary Foundation.. The plan has been reviewed and updated periodically since.


Core Essence

A worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities.


We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.


Strategic priorities and goals

The Strategic plan identifies three strategic priorities supported by 16 goals:

Support and Strengthen Clubs

  • Foster club innovation and flexibility
  • Encourage clubs to participate in a variety of service activities
  • Promote membership diversity
  • Improve member recruitment and retention
  • Develop leaders
  • Start new, dynamic clubs
  • Encourage strategic planning at club and district levels

Focus and Increase Humanitarian Service

  • Eradicate polio
  • Increase sustainable service focused on:
    -New Generations Service programs
    -The Rotary Foundation’s six areas of focus
  • Increase collaboration and connection with other organizations
  • Create significant projects both locally and internationally

Enhance Public Image and Awareness

  • Unify image and brand awareness
  • Publicize action-oriented service
  • Promote core values
  • Emphasize vocational service
  • Encourage clubs to promote their networking opportunities and signature activities


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